Startup/Alphazed: Gamified EdTech

Developed the first, smart and automated, lip-syncing technology for the Arabic language.

A fresh look into gamified, quality and smart education in the Arab and MENA region.

Between 2020 and 2022, I’ve founded Alphazed (website): the first AI-led, language-agnostic platform for transforming any curriculum into its gamified digital twin, end-to-end.

We focused on the Arab and MENA region as green, unsatisfied market.

We reached 250,000+ students across two products with a 0 marketing budget.

Tech Stack: Python, Flask, AWS, Lambda, SQLAlchemy, Serverless (sls), IaC with serverless and CloudFormation, CircleCI (CI/CD). Flutter, Dart, CodeMagic (CI/CD). Segment, Amplitude, Drip for marketing automation.

Team: Hired, built and led a team of 19 members: 12 engineers, 2 marketing, 2 business, 2 content.

Amal — Complete Arabic Language Learning System for Kids

أمل — نظام تعلّم اللغة العربية الكامل للأطفال

Amal is the first Arabic language learning app for children to integrate speech therapy, AR face filters, and AI-powered pronunciation recognition — all in one gamified system. Winner of the Seedstars World Award for Best Arabic Platform.

أمل هو أول تطبيق عربي لتعلّم اللغة يدمج العلاج النطقي وفلاتر الواقع المعزز وتقنية التعرف على النطق بالذكاء الاصطناعي — كل ذلك في نظام تعليمي متكامل وممتع. حصل على جائزة Seedstars العالمية لأفضل منصة عربية.

Amal app — Complete Arabic Language Learning System for Kids, 5-star rated
Amal app — Speech Therapy for the first time in an Arabic app. Letter ب pronunciation practice.
Amal app — Teacher Lamis, your child’s private Arabic tutor with owl AR filter
Amal app — every word spoken, repeated and recognized. Arabic vocabulary flashcards.
Amal app — Seedstars World Award for Best Arabic Platform
Amal app — 250,000+ happy kids around the world. 5-star parent reviews.

Thurayya — Full Quran Learning System for Kids

ثريا — نظام تعلّم القرآن الكريم الكامل للأطفال

Thurayya is the first Islamic app with lipsyncing AI technology, purpose-built for teaching children Quran recitation and memorization. Features voice recognition, adjustable recitation speed, full Quran coverage, and a gamified memorization system. 100,000+ happy families since launch.

ثريا هو أول تطبيق إسلامي يستخدم تقنية مزامنة الشفاه بالذكاء الاصطناعي، مصمم لتعليم الأطفال تلاوة القرآن الكريم وحفظه. يتميز بالتعرف على الصوت وضبط سرعة التلاوة وتغذية القرآن الكامل ونظام حفظ ممتع. أكثر من 100,000 عائلة سعيدة منذ الإطلاق.

Thurayya app — Full Quran Learning System for Kids, 5-star rated. Recite with me.
Thurayya app — the first Islamic app with lipsyncing technology
Thurayya app — control reciting, recognition and repetition speed
Thurayya app — 100,000+ happy families since launch
Thurayya app — all your kids under one paid subscription
Thurayya app — speech therapy integrated into Quran learning

Raw Gameplay Footage

لقطات اللعب الحقيقية

Amal Stories — lipsync story mode. Character speaking in a kitchen scene with Arabic subtitle.
Amal app — body parts learning activity with interactive cartoon character and Arabic labels
Amal app — avatar customization with clothing options for child characters

للقراء العرب

لقطات شاشة التطبيقين باللغة العربية

تطبيق أمل — نظام تعلّم اللغة العربية الكامل للأطفال
تطبيق أمل — ميزة العلاج النطقي للمرة الأولى في تطبيق عربي
تطبيق أمل — 250,000+ طفل سعيد حول العالم
تطبيق ثريا — نظام تعلّم القرآن الكريم الكامل للأطفال
تطبيق ثريا — منظومة شاملة لتعلّم القرآن الكريم
تطبيق ثريا — 100,000+ عائلة سعيدة منذ الإطلاق

Startup/Alphazed: Gamified EdTech | Mohammad Shaker