This is one of the most things I hate: Outsmarting customers.
In pre product-market-fit (pre-PMF), it’s always good to ship something in 2 weeks, test with real users and let them tell you what’s wrong/right than waiting for a full cycle of 1-2 month of conducting research, designing and iterating 5 different versions, and shipping 1 at the end.
Nothing beats a user experience delivered in a user hand on a real device with a prod app. This is always turned out to be true VS trying to outsmart the users - trying to design the perfect feature. I’ve seen it failing again and again with startups.
Know when to get into action - I love people with a bias for action. And I absolutely detest the approach of “we should iterate on this for another week.” I don't buy "slow is smooth and smooth is fast." And again, especially for products pre-PMF.
Until a startup reaches PMF, stop trying to be smart. Get your PMF and do whatever you want. Everything changes then.
Director of Agentic AI for the Enterprise at Writer. Building at the intersection of language, intelligence, and design.