The Story of “Free!”

“Let me tell you a story that describes the real influence of FREE! on our behavior. A few years ago, Amazon.com started offering free shipping of orders over a certain amount. Someone who purchased a single book for $16.95 might pay an additional $3.95 for shipping, for instance. But if the customer bought another book,…

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Predictably Irrational–P2

Let’s carry on from yesterday! Yesterday’s unfinished part is colored gray. “Now you are on your second task: you’re shopping for your suit. You find a luxurious gray pinstripe suit for $455 and decide to buy it, but then another customer whispers in your ear that the exact same suit is on sale for only…

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Predictably Irrational-P1

“Let me explain with an example from a study conducted by two brilliant researchers, Amos Tversky and Daniel Kahneman. Suppose you have two errands to run today. The first is to buy a new pen, and the second is to buy a suit for work. At an office supply store, you find a nice pen…

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1-Min-Reading, oh ya!

Hi all! So, I have this idea recently of posting, regularly I think, some of the paragraphs I find interesting while reading some of the books. To make the reading experience of those paragraphs more enjoyable for you, I’ll try to make it as tight as possible, 1-Min-Reading. I’ll try sometimes to post the paragraphs unfinished so…

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