“One myth is that only special people are creative. This is not true. Everyone is born with tremendous capacities for creativity. The trick is to develop these capacities. Creativity is very much like literacy. We take it for granted that nearly everybody can learn to read and write. If a person can’t read or write, you don’t assume that this person is incapable of it, just that he or she hasn’t learned how to do it. The same is true of creativity. When people say they’re not creative, it’s often because they don’t know what’s involved or how creativity works in practice.”