“I think it is because most people believe that intelligence and creativity are entirely different things, that we can be very intelligent and not very creative or very creative and not very intelligent.
For me, this identifies a fundamental problem. A lot of my work with organizations is about showing that intelligence and creativity are blood relatives. I firmly believe that you can’t be creative without acting intelligently. Similarly, the highest form of intelligence is thinking creatively. In seeking the Element, it is essential to understand the real nature of creativity and to have a clear understanding of how it relates to intelligence.
In my experience, most people have a narrow view of intelligence, tending to think of it mainly in terms of academic ability. This is why so many people who are smart in other ways end up thinking that they’re not smart at all. There are myths surrounding creativity as well.”
Robinson, Ken. “The Element.”